Thomas Gilovich

… many questionable and erroneous beliefs have purely cognitive origins, and can be traced to imperfections in our capacities to process information and draw conclusions. We hold many dubious beliefs, in other words, not because they satisfy some important psychological need, but because they seem to be the most sensible conclusions consistent with the available evidence. People hold such beliefs because they seem, in the words of Robert Merton, to be the “irresistible products of their own experience.” They are the products, not of irrationality, but of flawed rationality.